The Communicator


How Bill Gates and Steve Jobs are eroding your credibility


Have communicators completely consigned their spelling skills to Microsoft and Apple? All too often these days, I find myself the recipient of emails rife with glaring spelling mistakes or sporting a completely out of place word. 

I’ll be the first to admit that I am often schooled by Professors Gates, Jobs et al., particularly when I’m short on time or enjoying the blessings of an (all too infrequent) brainwave. But rather than blindly right clicking and accepting the first offering that the magical red wavy line suggests, I always try to take the time to see my mistakes and learn from them. 

An even worse scourge, however, is the ever-helpful ‘auto-correct function’. This little gem has been responsible for frequent careless and often embarrassing mistakes around the office. I myself have been guilty of blaming the looming ‘pubic health crisis’ for many of society’s woes. 

Here’s the problem: as professional communicators, a basic command of spelling and grammar is a must. A disregard for spelling – and in fact for editing – only erodes your credibility as a communicator. Sure, your friends and family will forgive you the occasional mistake or misplaced word, but at the office, few will give you the benefit of the doubt. In the corporate world, spelling mistakes are indicative of two types of people: those who believe themselves to be too busy for ‘quality control’, and those that simply can’t spell. Communicators should fall into neither camp. 

Regular readers will know that I always like to provide a selection of actionable and practical advice for the challenges I raise. In this case, however, there really is only one solution: Always make the time to read what you have written. And while the importance of rereading your work should not diminish based on the length of the piece or the audience for which it is intended, communicators who have just pounded out a 30-page dissertation (or a short yet crucial quote from your CEO), will want to make sure they walk away from their drafts and return to re-read them with fresh eyes. And it’s never a bad idea to get a colleague to take a look over projects you have been staring at for a while. 

At the end of the day, communicators that do not take this simple but critical step may suddenly wake up to find that they have lost both their ability to spell and their credibility around the office. 

(Editor’s note: those with dubious sensitivities will roar in laughter at some of the ‘autocorrect’ horror stories found at http://damnyouautocorrect.com/. You may want to close your office door.) 

Looking for a professional communicator that understands the importance of good grammar and quality control? Contact Peter at Peter@CommunicationsUnlimited.ca.


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